Beacons are small Bluetooth devices that companies use to transmit signals that other devices like your cellphone can see. When people walk past these beacons, companies can send them messages and/or collect customer data. Beacons are small and can be discretely put in places where customers won’t see them.
Using beacons in your branches are a great way to collect data and provide great service. Here, we’ll go through three ways your bank can use them.
Manage Lines
Installing beacons in your bank’s branches can monitor your branch’s peak times while getting a count of how many people enter the bank. When customers enter the bank, they can receive a push notification that gives them their number in line depending on which branch team member they’d like to see. Not only will this help improve customer service but also give them options when it comes to waiting at the branch.
Offer Clients Products
Beacons can also be used to send notifications to customers to invite them to try new services. Depending on their reaction to the promotion or offer, this could also serve as feedback to test programs or services.
Complete Transactions Through Their Phone
Beacons can offer a safe way to make payments, perform transactions and more. A good example is ATM interactions. With the use of beacons, mobile phones can replace debit cards with apps that manage PINs. The beacon will recognize the customers’ phone, allowing the ATM to dispense cash.
Although, the current possibilities of beacon use in the banking industry is limited, what it does offer can be very useful in gathering data and improve customers’ banking experience. Take a dive into the world of beacons and stand out of the from the competition by using this technology to improve your customer service.
If you’d like to learn some techniques to market your bank, visit my latest blog post to learn about display advertising.
