When it comes to digital marketing, videos are essential. Videos are a great tool to explain how your products and services work. According to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. As a result, videos are an amazing tool to share explainer and how-to videos that will lead consumers to become new customers of the bank. Here, we’ll go over 5 steps to creating a one-minute explainer video that helps your current customers while also bringing in new customers.
Plan out your topic based on who you want to target.
First, decide who your target audience is and then what the topic should be. For example, let’s say you want to target business owners. Based on that, you could create an explainer video for your business loan process. Or if you want to target new homebuyers, you could create a quick video to explain how to save for a down payment.
Make a list of your main points.
Organize your thoughts and ideas by listing the main points of your video. Determine in what order the information should be presented. Once you have an outline of your content, it’ll be much easier to create a video following it.
Determine Your Tone
Plan out what types of colors, animation, stock video, and transitions you will use in your video. Having an idea of what the tone of the video will be will help you make these decisions easier. If you’re targeting business owners, you might want the tone to be innovative. If you’re targeting new homebuyers, then the tone should be authoritative but also fun.
Start Your First Draft
Once you create your first video draft, step away from it for a couple of hours or days (depending on your schedule). Then go back to it with a fresh pair of eyes and see where you need to tighten up or make edits. Once your first draft is ready to go, show someone else on your team and get their feedback. Getting another opinion besides your own will help make it the best video it can be.
Create the Final Version
After you receive all feedback on your video, make the final changes and present it to your boss or major stakeholders in the bank. Once that one minute video is completed you’ll feel so satisfied and proud of the work you’ve done. Even though it’s just a quick one minute video, this medium is essential to any digital marketing strategy.
Once you get the hang of creating these kinds of one minute videos, you’ll be able to create them quickly and easily. Your customers will thank you for the helpful information and may begin to look to you as a helpful resource for all financial needs.
If this blog has helped you at all, I encourage you to send me a note at [email protected] I’d love to hear what idea you’ve come up with and how it’s helped your bank’s marketing goals!
