It’s no secret that the online retail giant, Amazon is beating other retailers. If you sell a product, you may be missing out on a lot of customers if you aren’t on Amazon. Here’s how Amazon beats other retailers.
Amazon has an Obsession with Consumers
Amazon offers consumers superior search, recommendations based on past purchases, one-click ordering, multiple customer reviews/ratings and automatic reorder buttons. Combine that with Amazon prime, they have a 360-view of their customers through their insights and data.
Highly Competitive Pricing
Since their marketplace has so many suppliers, their pricing is extremely competitive. Even if a vendor lowers their price by a penny, if it’s a penny lower than it’s competitors then it’ll show up on the top spot in the low prices category.
Final Thoughts
There’s a reason that Amazon is beating all other retailers. These reasons include: convenience, great user-experience, and data.
If you’d like to learn how other brands are making a killing in the marketplace, visit my blog here.
